MARKETING FAQ's

MARKETING FAQ's



How do I save individual product images from the website?

How do I obtain 300dpi images for hi-res printing?

How do I save all product images for a certain style?

What's the best way to get Stormtech on my website, app, or social media page?

My Web Developer requested an import file, can you help?

Can the Stormtech Marketing Department help me update my website code or provide custom feeds?

Does Stormtech offer data feeds through Promotional Product Industry sites?

How do I get live inventory on my website?

Can I use your hosted images directly on my website?

How do I show Stormtech video loops in a showroom or trade show display?



How do I save individual images from the website?

1) Navigate to the product you are looking for (e.g. B-2).
2) Right-Click on the small product thumbnail image. This will open a dialogue box "Open Link In New Tab".
3) Click "Open Link In New Tab", a new tab will open with the full size image loaded.
4) Right-click "Save Image As" on the image you wish to download.

 


Save Stormtech Product Images

 

How do I save all product images for a certain style?

To save all available product images for a certain style, follow these steps:
1) Navigate to the product you are looking for (e.g. GWJ-1).
2) Scroll down to the "Tab" section below the product images.
3) Click on the "Marketing Tools" tab.
4) Under "Image Downloads" click the link that states "Click here for images".



How do I obtain 300dpi images for hi-res printing?

 

The image size provided in our download packages is adequate for most hi-res print applications up to: 5.5” x 8” @300dpi and general printing to 11”x16” @150dpi. For digital applications, our downloadable images are significantly larger than an entire 1080p HD monitor.

 

Unless the final output size is larger than 11x16" or an entire 1080p HD monitor, our downloadable images from the website will suit your application.

 

Exceptions requiring larger images include point-of-sale banners or other oversized signage. For these special cases a custom image request must be sent to our graphics team (please include exact image names and specifications from your print house, within an email addressed to info@stormtech.ca).

 

Why do the downloadable images show 72ppi though, these aren't 300dpi?
PPI (Pixels Per Inch) or DPI (Dots Per Inch) are largely arbitrary settings. In fact, the ability to set PPI/DPI has been removed from new image formats such as the .PNG image.

 

The removal of PPI settings on modern image formats is due unnecessary confusion PPI/DPI settings introduce in graphics workflows.

 

To demonstrate, below is a comparison of the same image with two common PPI settings.


300ppi vs. 72ppi

Notice how both images show the the same image dimension in pixels at the top (1608 x 2344px)?

- This demonstrates why Pixels/Inch does not relate to the amount of information (pixels) in an image.

- PPI/DPI simply refers to the density of pixels or print dots on output, it does not create or delete any information within the image (pixels).

 

What's the best way to get Stormtech on my website, app, or social media page?

Embedding or linking to our Award Winning Virtual Catalog is the fastest way to offer your customers the best Stormtech branded experience - all within your own company website!

1) Go to the Virtual Catalog page for your desired region.

Click on the following links to get started: Canada, United States, Europe.


*Please note that this catalog will require a seasonal update as new collections are released.

 

2) Click on the "Share" icon on the bottom of the Virtual Catalog.



 

3) Click "Insert to Site".
4) Choose the desired width and height - the catalog will appear this size on your website.
5) Copy/Paste the "Insert to Site" code to any page on your website, app, or social media page.



**At this time we do not provide virtual catalogs or websites with contact information removed.

 

To add a STORMTECH Performance Apparel logo to your website, please visit this link to download our Logo files and Logo usage guide.

 

My Web Developer requested an import file, can you help?

We offer a Google Shopping formatted XML feed seasonal that includes all catalog products, descriptions, style codes, style names. Click here for inventory integration.

Images may be downloaded at the following URL syntax with the "Style Code" updated for each style:

http://www.stormtech.ca/drop/imagePackage/GTP-1.zip
"GTP-1.zip" is an example, all catalog style images can be downloaded this way by replacing "GTP-1" with the desired style code.

* Please do not link directly to our hosted images on product pages, as these links could be updated at anytime.

Please note the organization, architecture, and maintenance of databases and customizations for various app / website integrations will be best performed directly with your Web Developer or vendor.

Please email info[at]stormtech.ca with the subject line "CSV Import", and we will respond with more information.

For customers with a KAM, please contact your KAM for more information on data feeds and options.



Can the Stormtech Marketing Department help me update my website code or provide custom feeds?

 

While we do not provide web development services, we offer various data feeds including a complete listing of inline products, descriptions, image links, available at the following addresses.


CSV Format

SKU | SKU Parent Group | Style Name | Image URL | Description | Product URL | MSRP | Gender | Color | Size | Category Name | Category ID

 

CANADA
https://www.stormtech.ca/media/feed/CAD_VendorFeed_V2_0.csv

 

UNITED STATES
https://www.stormtech.ca/media/feed/CAD_VendorFeed_V2_0.csv

 

 

Google Shopping XML Format

SKU | SKU Parent Group | Web URL | MSRP | Description | Category | Image URL | Gender

 

CANADA
https://www.stormtech.ca/media/feed/ShoppingCAD_config_vendor.xml

 

UNITED STATES
https://www.stormtech.ca/media/feed/ShoppingUSD_config_vendor.xml

 

 

Download Centre (Image Packages, Logos, & Color Charts)

CANADA
http://www.stormtech.ca/distributor/marketing-tools/download-centre.html

 

UNITED STATES
http://www.stormtechusa.com/distributor_usa/marketing-tools/download-centre.html

 

EUROPE
http://www.stormtech.eu/distributor/eu/marketing-tools/download-centre.html


Please note the design and implementation of websites & apps utilizing these feeds will be best performed directly with your Web Developer or vendor.

 

We also recommend working with our industry partners SAGE & ESP, PromoBullit, ZOOMcatalog or a professional web design company that can utilize our existing data feeds and tailor these to your specifications.

 

Another tip, is to start your program with a certain subset of products tailored to your audience. This approach is quicker and more efficient than attempting to add all products immediately.

 

For customers with a KAM, please contact your KAM for more information on data feeds and options.

 

Does Stormtech offer data feeds through Promotional Product Industry sites?

Yes, Stormtech also maintains full product and image databases at various promotional product industry organizations. These organizations offer various distributor website solutions and upgrade paths to e-commerce, selected styles, custom forms etc.

Promotional product distributors can contact PPAI/SAGE, ASI/ESP, or PPPC/PROMOCAN at the links below to access services offered from those databases.


SAGE / PPAI
ESP / ASI
PPPC/ PROMOCAN

ZOOMcatalog
Uducat / PromoBullit



How do I get live inventory on my website?

STORMTECH provides a variety of integration options and paths outlined on this FAQ page. Inventory integration is also available with the files linked below:

*Please note, this data will change occasionally and will require ongoing maintenance by your web developer to stay up to date. In the case of any discrepancy, the information found on http://www.stormtech.ca will be deemed correct.

SKU level inventory feeds - Updated nightly.

 

CAN
http://66.51.170.134/Inv_EDI/Inv_Catalogue.csv
http://66.51.170.134/Inv_EDI/Inv_Data_CAN.csv
http://66.51.170.134/Inv_EDI/Inv_Grid_CAN.xls
http://66.51.170.134/Inv_EDI/Inv_Grid_Catalogue.csv

 

USA
http://66.51.170.134/Inv_EDI/Inv_Data_USA.csv
http://66.51.170.134/Inv_EDI/Inv_Grid_USA.xls

 

BARCODES
Catalogue - http://66.51.170.134/Inv_EDI/Inv_Catalogue.csv
Inline - http://66.51.170.134/Inv_EDI/Inv_inline.csv

 

Another way to provide inventory is simply linking product pages to our distributor website product page. The Stormtech Performance Apparel distributor websites provide real-time inventory information for every product we sell. For example, a “Check Inventory” link on your product page would link directly to our corporate website product page (displaying real-time inventory).

 

If you require further assistance from our IT or Digital departments, please contact your KAM or sales representative to determine specific options available for your business.

 

 

Direct links to our Distributor websites are as follows:

CAD
http://www.stormtech.ca/distributor/

 

USD
https://www.stormtechusa.com/distributor_usa/

 

EURO
http://www.stormtech.eu/distributor/

 

In general, Stormtech Performance Apparel does not supply customized data feeds for third party website implementations. We recommend working with our industry partners SAGE & ESP, or a professional web design company that can utilize our existing data feeds and tailor these to your specifications.

 

Another tip, is to start your program with a certain subset of products tailored to your audience. This approach is quicker and more efficient than attempting to add all products immediately.

 

For customers with a KAM, please contact your KAM for more information on data feeds and options.


Can I use Stormtech's hosted product images directly on my website?

Please download images to your own server whenever possible to avoid broken images in the future. Stormtech website image URL's will change from season to season causing remotely linked images to break. In the case that an image has been linked to a third-party website directly (without being downloaded and moved to your own server first) these images can break when Stormtech publishes seasonal updates. Dynamic RSS/HTML feeds will update images automatically from our servers (see our XML feeds).

Stormtech is also able to provide a download package of all images to make it easier for your web developer or vendor to publish them to your server.

How do I show Stormtech video loops in a showroom or trade show display?

You can download and use our showroom video loops at point of sale, or when displaying Stormtech product to customers.

Video Reel Download Link (HD TRT: 0:30) 190MB


This video is for showroom and trade show booth usage only. Please do not re-upload the video to social media. You may embed our official videos from the Stormtech YouTube channel here: https://www.youtube.com/user/StormtechPerformance


Contact us with any further questions.

 

 
 

Our Customer Service Representatives are available
from 8am – 8pm EST Monday - Friday